Nancy Duarte’s What Makes Work Worth It Story

Nancy Duarte is the founder of Duarte, Inc. and here is her story.

There’s a threshold I’ve crossed in my life where I’ve moved from working on my craft, to teaching my craft. Codifying my body of work and then releasing it to the world has brought me enormous joy and value to those who’ve applied the principles. I didn’t realize that giving away a body of work creates more demand for work for my firm, and also creates jobs. My work created demand for a creative service and visibility into an industry that was previously unknown. Not only do we employ over a hundred people, but hundreds of small presentation agencies have popped up that also serve in this new industry. All of that during an economic downturn. That’s worth it!

Now the company has grown large enough that I’ve filled many seats with people smarter than I am. I’m now able to do activities that feed my strengths each day. Daily the notes come in about a business that doubled, manager promoted, multi-million dollar deals closed, and lives altered, because you taught someone how to communicate their own value or the value of their firm. I must admit that the fan mail makes it worth it.

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About John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.