Rieva Lesonsky’s What Makes Work Worth It Story

Rieva Lesonsky is with SmallBizDaily and here is her story.

As a child of the 60s and 70s, I was motivated to grow up and “change the world.” That’s why I went to journalism school, because at the time journalists were doing a good job exposing much of what was wrong in the country.  I didn’t set out to get involved with small business and entrepreneurship, but that’s the path I found myself on. So, in my own way, by showing/telling business owners (both existing and aspiring) something they didn’t know, I’m helping change their worlds. I love what I do because I can make a difference–and the people I touch, in turn will touch others. Essentially I’m part of a “pay-it-forward” chain, and that is meaningful to me.

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About John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.