Jeff Walker’s What Makes Work Worth It Story

Jeff Walker is the founder of Product Launch Formula and here is his story.

When I started my business, it was out of desperation. I absolutely needed a change, and I needed to support my family. Over the years, my business and income grew, and a few years ago I went through a transition. It was no longer a question of supporting my family. I didn’t need to work anymore. Trust me, when you wake up one day and realize that you’ve reached all the business goals and the material goals that you ever thought you would reach in a lifetime – well, that’s a very strange and uncomfortable place.

When you don’t have to work anymore, what do you do?  I’m not sure what you’ll do when you reach that spot (or, perhaps you already have?), but I started on a massive search for the meaning behind my business and my work – and what my “next chapter” would look like. This is what I found. I have two fundamental beliefs at the core of my business:

  1. Entrepreneurs are the future of this world – they are the agents of change, they create prosperity and progress, they create jobs. They drive commerce and trade – which are the true engines of peace, abundance, and increased living standards.
  2. Information businesses and online publishers are the future of education. Clearly there are many dedicated, hardworking, and talented teachers in our current education system. Unfortunately, that education system is largely broken; it can’t keep up with the pace of change in the current world. In almost any topic area, the most cutting-edge learning and training is found online, and that information is usually being created by small entrepreneurial online publishers.

My business and my work is all about training entrepreneurs (or would-be entrepreneurs) how to launch and grow their online businesses. Many of those businesses are information-based businesses where people are publishing about an area that they are an expert in or passionate about. What I do builds and supports entrepreneurs (the future of this world) and online publishers (the future of education).

Those are the two “big whys” behind what I do, and what gets me out of bed in the morning. (Somewhat tongue in cheek I sometimes say, this adds up to me working on “The Future of All Humanity”. There’s more than a little hyperbole in there, but also a bunch of truth.) I get the added benefit of what I call the “ripple effect”, as I help people build their businesses, I get to watch the positive impact they make in the world. So if I train 100 people, and each of their businesses help 1,000 people, then my work has now made a positive impact on 100,000 people.  That kind of impact is downright intoxicating – and that’s what makes all the hard work worth it to me.

About John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.